Analisis Tingkat Elastisitas dan Faktor-Faktor Yang Mempengaruhi Permintaan Komoditas Bawang Merah (Allium ascatonicum L.) di Kota Bandung (Suatu kasus pada konsumen bawang merah di Pasar Induk Caringin)

Abstract

The purpose of this study was to assess the degree of demand elasticity and the impact of consumer
characteristics on the demand for shallots in Bandung City. The study was carried out utilizing a purposive
sample technique specifically at the Caringin Main Market in Bandung City. This study focuses on the
population of consumers who purchase a minimum of 1 kilogram of shallots at the Caringin Main Market. The
incidental sampling method was employed to ascertain the sample, with a total of 100 consumers being selected.
The level of elasticity and factors influencing the demand for shallots were analyzed using multiple linear
regression analysis using the Cobb Douglas model, employing natural logarithms. The study's findings
indicated that the demand for shallots in Bandung City is influenced by several factors, namely the price of
shallots, the price of bongbay shallots, consumer income, the number of consumer family members, and
consumer education levels. The demand for shallots was influenced by several key factors, namely the price of
shallots, consumer income levels, and the number of consumer families. The price elasticity of demand for
shallots is -1.396, indicating a strong inverse link between price and demand. The cross price elasticity of
bongbay onions is inelastic, indicated by a negative value of -(0.294)<1. This implies that bongbay onions and
shallot commodities are complimentary items. Moreover, the income elasticity of (0.121)<1 indicates that the
demand for shallots is inelastic, implying a one-way relationship between income and demand.
Keywords: Demand Elasticity, Shallot Commodity