Faktor-Faktor Yang Mempengaruhi Permintaan Cabai Rawit Merah (Capsicum Frutescens)

Abstract

Cayenne pepper is one of the superior national horticultural products. The demand for cayenne pepper in
Indonesia continues to increase every year along with the increasing population and the food industry which
requires raw materials from this commodity. The research method used in this research is quantitative and
qualitative methods with interview and observation techniques. Quantitative methods can be interpreted as
research methods that are based on the philosophy of positivism, used to research certain populations or
samples, collecting data using research instruments, quantitative analysis, with the aim of describing and
testing predetermined hypotheses. Of the six factors that are predicted to be predictor variables or independent
variables that are predicted to influence the demand for red bird's eye chilies (Y) in the Bandung City market,
only one has a significant influence, namely the price of large red chilies (X2). Meanwhile, five other factors,
namely Price of Red Cayenne Pepper (X1), Price of Red Onions (X3), Consumer Income (X4), Number of
Family Members (X5) and Consumer Taste (X6) were declared to have no significant effect on Demand for Red
Cayenne Pepper (Y). at Bandung City Market. The influence exerted by the price of large red chilies (X2) on the
demand for red cayenne peppers (Y) in the Bandung City market is 5.97%, while other variables only make a
very small contribution, namely less than 1%. Meanwhile, simultaneously, the influence exerted by the six
independent variables is 6.27%, where a simultaneous influence of that magnitude is stated to be still not
significant in influencing the demand for red bird's eye chilies in the Bandung City Market.
Keywords: Factors, Demand, Cayenne Pepper