Faktor-Faktor yang Mempengaruhi Permintaan Komoditas Daging Ayam Ras (Gallus domesticus) di PD. Pasar Bermartabat Kota Bandung

Abstract

The market demand for purebred chicken meat is quite large in line with the increasing population and awareness of the importance of fulfilling nutrition in health. Almost all types of society can consume this type of food as a source of animal protein. The aim of this research is to analyze the influence of the price of purebred chicken meat, the price of purebred chicken eggs, the price of cooking oil, consumer income, number of family members and consumer tastes on the demand for purebred chicken meat in Bandung City simultaneously and partially. The research method used is a quantitative method with interview and observation techniques. The strategy used in this research is the survey method. Data analysis was carried out using multiple regression analysis. Factors that influence the demand for purebred chicken meat were simultaneously tested using the F test while partially using the t test. Based on the results of this study, it shows that the price of purebred chicken meat, consumer income and number of family members are proven to have a significant influence on the demand for purebred chicken meat in Bandung City Market, while the Price of Purebred Chicken Eggs, Cooking Oil Prices and Consumer Tastes are proven to have no effect on the Demand for Purebred Chicken Meat in the Bandung City Market.

Keywords: Demand; Price; Income; Number of Families; Appetite