Pengaruh Segmenting Dan Targeting Terhadap Strategi Pemasaran Permen Jahe Cantik Pada Pd. Tasacika

Authors

  • Saepul Rohmat Universitas Muhammadiyah Kota Sukabumi
  • Ashrul Tsani Universitas Muhammadiyah Kota Sukabumi
  • Neneng Kartika Rini Universitas Muhammadiyah Kota Sukabumi

Keywords:

Marketing Strategy, Segmentation, Targeting

Abstract

This research aims to find out the influence of Segmentation and Targeting on The Marketing Strategy of Beautiful Ginger Candy PD. Tasacika Sukabumi Regency. The analysis of the data used is a descriptive type with an exoplanatory method. Data collection techniques with interview methods, questionnaires, and observations. Based on the results of the research the influence of segmenting on marketing strategies, the influence of segmenting and targeting on marketing strategies, and the influence of targeting on loyalty marketing strategies. So it can be inferred from the research shows that the positive and significant influence between Segmenting and Targeting simultaneously on marketing strategies on Beautiful Ginger Candy in PD. Tasacika means that Segmenting and Targeting have an important role to play in creating more effective and efficient marketing strategies for the company.

References

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Sugiyono. 2006. Metode Penelitian Kuantitatif, Kualitatif dan R & D. Alfabeta, Bandung.
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Badan Pusat Statistik. 2015. Statistik Tanaman Biofarmaka.
Badan Pusat Statistik. 2019. Survei Pertanian Hortikultura.
Ghozali, I. 2013. Aplikasi Analisis Multivariat dengan Program IBM SPSS 21. edisis 2.
Iskandar, J. 2015. Analisa Penerapan Segmeting, Targeting, dan Positioning terhadap Strategi Pemasaran. Skripsi.
Kasali, R. 2007. Membidik Pasar Indonesia Segmentasi Targeting Positioning. PT Gramedia Pustaka Utama, Jakarta.
Kother, P., Keller, and L. Kevin. 2013. Manajemen Pemasaran (E. 13, editor). Jilid 2. Erlangga, Jakarta.
Sani, A., and M. Vivin. 2013. Metodologi Penelitian Manajemen Sumber Daya Manusia. PT Gramedia Pustaka Utama, Jakarta.
Setyawan, B. 2015. Peluang Usaha Budidaya Jahe. Pustaka Baru Press, Yogyakarta.
Sugiyono. 2006. Metode Penelitian Kuantitatif, Kualitatif dan R & D. Alfabeta, Bandung.
Sugiyono. 2012. Metode Penelitian Administrasi (C. ke- 20, editor). Alfabeta, Bandung.

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Published

2020-09-30

Issue

Vol. 8 No. 2 (2020)

Section

Articles

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