Analisis Keseimbangan Permintaan dan Penawaran Minyak Goreng Premium Di Kota Semarang

Authors

  • Theo Adrian Healthon Universitas Diponegoro
  • Titik Ekowati Universitas Diponegoro
  • Siswanto Imam Santoso Universitas Diponegoro

Keywords:

convergent, cooking palm oil, demand, equilibrium, supply

Abstract

Demand and supply play an important role in the formation of price equilibrium in agricultural products such as palm cooking oil. The balance of demand and supply for cooking oil in the market is the result of an agreement between consumers and traders. This equilibrium point will last a long time and become a benchmark for buyers and sellers in determining prices. The study aims to analyze the factors that affect the demand and supply of cooking oil and analyze the equilibrium price of premium cooking oil. The method used in this research is a survey. This research was conducted in December 2022 - January 2023 located in Peterongan, Karimata, Bulu, and Karangayu markets. The location was determined purposively. Sampling using Non Probability Sampling, namely Quota Sampling with 50 respondents per market so that a total of 200 respondents. The data of this study are primary data in the form of interviews with consumers and secondary data for 2017-2021 from the Central Bureau of Statistics. The analysis used in this research is quantitative analysis with multiple linear regression and Cobweb analysis. The results showed that domestic CPO prices, domestic CPO production, supply lag partially had a significant effect on supply while simultaneously the trader level price, substitute price, domestic CPO price, domestic CPO production, and supply lag had a significant effect. Consumer income, population, and demand lag have a partially significant effect on the demand for premium cooking oil while simultaneously consumer-level prices, substitution prices, population, brands, consumer income, and demand lag have a significant effect. The demand and supply equilibrium of premium cooking oil in Semarang City is convergent (close to equilibrium) with the value of b = -0.76 < 1.

References

Afriadi, A. 2022. Analisis permintaan minyak goreng rumah tangga di Kecamatan Tapung Hilir Kabupaten Kampar (Skripsi, Universitas Islam Riau).

Anisah, H., Magdalena, M., Pratiwi, N. R, Amaliah, P. N., Septiyani, R., Rosdiana, R., & Khastini, R. O. 2021. Pengaruh Fluktuasi-Inflasi terhadap Ketahanan Pangan di Provinsi Banten. JASc (Jurnal Ilmu Agribisnis), 5 (1) : 1-5. https://doi.org/10.30596/jasc.v5i1.7038

Anggraini, P., Priyono, B. S., & Suryanty, M. 2017. Faktor–Faktor Yang Mempengaruhi Tingkat Pembelian Minyak Goreng Curah Pada Rumah Tangga Di Kota Bengkulu. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis, 16 (1) : 97-108. https://doi.org/10.31186/jagrisep.16.1.97-108

Alamsyah, I., S. Wahyuni & Z. Mukhamad. 2021. Pengaruh Citra Merek Terhadap Keputusan Pembelian Minyak Goreng Tropicana Slim Pada Hypermart Ponorogo City Center Di Kabupaten Ponorogo. Jurnal Pendidikan Ekonomi, 15 (1) : 8. https://doi.org/10.19184/jpe.v15i1.20275

Badan Pusat Statistik. 2020. Statistik Kelapa Sawit Indonesia 2020. Diakses pada 16 April 2022 dari https://www.bps.go.id/publication/2021/11/30/5a3d0448122bc6753c953533/statistik-kelapa-sawit-indonesia-2020.html

Bukhori, M., & T. Ekasari. 2018. Faktor-Faktor Yang Dipertimbangkan Dalam Keputusan Pembelian Minyak Goreng Bimoli Pada Ibu Rumah Tangga Desa Kebonagung Kecamatan Purworejo Kota Pasuruan. Jurnal Ilmu Bisnis Dan Ekonomi Asia, 11 (2) : 11–19. https://doi.org/10.32812/jibeka.v11i2.40

CNBC Indonesia. 2022. Hati-hati Akan Ada Rekor Demi Rekor Inflasi. Diakses pada 22 Mei 2022 dari https://www.cnbcindonesia.com/news/20220401114026-4-327936/hati-hati-akan-ada-rekor-demi-rekor-inflasi

Dinas Kependudukan dan Pencatatan Sipil. 2021. Jumlah Penduduk Kota Semarang. dispendukcapil.semarangkota.go.id. Diakses pada 16 Maret 2022 pada http://www.dispendukcapil.semarangkota.go.id/statistik/jumlah-penduduk-kota-semarang

Fadli, & N. Ayuningsih. 2019. Strategi Brand Image dan Brand Awareness Terhadap Keputusan Pembelian (Studi pada Pengguna Minyak Goreng Bimoli Dikalangan Ibu-ibu Persistri Cabang Dayeuhkolot). (Skripsi). Medan : Universitas Muhamadiyah Sumatera Utara.

Fujiati, D. 2017. Perempuan Pedagang dan Pasar Tradisional. Muwazah, 9 (2) : 106–124. https://doi.org/10.28918/muwazah.v9i2.1123

Hisab, M., & I. Nurodin. 2022. Pengaruh Kelangkaan Minyak Goreng terhadap Penetapan Harga Jual dan Pengelolaan Laba pada UMKM Usaha Makanan di Desa Cikembar. Jurnal Akuntansi Unihaz, 5 (1) : 38-50. https://doi.org/10.32663/jaz.v5i1.2776

Irawan, B., & Soesilo, N. I. 2021. Dampak Kebijakan Hilirisasi Industri Kelapa Sawit Terhadap Permintaan CPO pada Industri Hilir. Jurnal Ekonomi & Kebijakan Publik, 12 (1) : 29 - 43. https://doi.org/10.22212/jekp.v12i1.2023

Kiha, E. K., & Rindayati, W. 2013. Konvergensi Harga Pangan Pokok Antar Wilayah di Indonesia. Jurnal Ekonomi dan Kebijakan Pembangunan, 2 (1) : 30-46. https://doi.org/10.29244/jekp.2.1.2013.30-46

Korlefural, C., & M. K. Tupamahu. 2021. Kaum Perempuan dalam Fungsi Produksi: Studi pada Pedagang Wanita di Pasar Tradisional. Intelektiva : Jurnal Ekonomi, Sosial, dan Humaniora, 3 (4) :74–80. https://jurnalintelektiva.com/index.php/jurnal/article/view/648

Marit, E. L., Nainggolan, P., Nainggolan, L. E., Purba, B., Mardia, M., Sudarmanto, E., Rahman, A., Nugraha, N, A., Kareth, M, A, C., Purba, E., Faried, A, I., & Hasibuan, A. F. H. 2021. Pengantar Ilmu Ekonomi. Yayasan Kita Menulis. Medan.

Maygirtasari, T., Yulianto, E., & Mawardi, M. K. 2015. Faktor-Faktor Yang Mempengaruhi Volume Ekspor Crude Palm Oil (CPO) Indonesia. Jurnal Administrasi Bisnis, 25 (2) : 1 – 8. http://download.garuda.kemdikbud.go.id/article.php?article=347049&val=6468&title=FAKTOR-FAKTOR%20YANG%20MEMPENGARUHI%20VOLUME%20EKSPOR%20CRUDE%20PALM%20OIL%20CPO%20INDONESIA

Mulyana, Y. 2022. Penegakan Hukum oleh Polri terhadap Tindak Pidana Penimbun Minyak Goreng. JOEL: Journal of Educational and Language Research, 1 (8) : 1061 - 1072. https://bajangjournal.com/index.php/JOEL/article/view/1722

Mustafa, R. 2022. Pengaruh Harga CPO (Crude Palm Oil) Di Global Market Terhadap Harga Minyak Goreng Di Pasar Domestik. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan, 1 (8) : 1565 – 1574. https://doi.org/10.54443/sibatik.v1i8.209

Nasution, A. H., & Faisal. 2016. Analisis Faktor-Faktor yang Mempengaruhi Pajak Ekspor terhadap Perdagangan Minyak Sawit di Indonesia. PEKBIS ( Jurnal Pendidikan Ekonomi dan Bisnis). 8 (1) : 62–72. https://doi.org/10.31258/pekbis

Permatacita, F., & Suwardi, D. 2022. Analisis Sistem Distribusi Komoditas Strategis di Kota Mataram. JIIP-Jurnal Ilmiah Pendidikan, 5 (11) : 5097 – 5105. https://doi.org/10.54371/jiip.v5i11.1154

Ramadan, F. L., & Kurniawan, R. R. 2022. Tata Kelola Perusahaan Minyak Goreng di Indonesia: Studi Literatur Fenomena Kelangkaan dan Kenaikan Harga Minyak Goreng di Indonesia. AOSCM: Articles on Operations and Supply Chain Management (OSCM), 1 (1) : 1 – 18. https://doi.org/ 10.31219/osf.io/pk83z

Shavana, B. D., H. M. M. B. Darus & S. N. Lubis. 2014. Faktor-faktor yang mempengaruhi permintaan dan penawaran minyak goreng curah di Kota Medan. Journal Agricultural Agribussines Socioeconomic, 3 (3) : 1–15. https://jurnal.usu.ac.id/index.php/ceress/article/view/8122

Sinulingga, N. A., & H. T. Sihotang. 2023. Perilaku Konsumen: Strategi dan Teori. Medan. Sumatera Utara. IOCS Publisher.

Wahyono, B. 2017. Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Pedagang di Pasar Bantul Kabupaten Bantul. Jurnal Pendidikan dan Ekonomi, 6 (4) : 388 – 399. https://journal.student.uny.ac.id/index.php/ekonomi/article/view/7163

Downloads

Published

2024-04-02

Issue

Section

Articles